A senior thinking firm,
built as a network.
Flibbr is a consulting firm that does not look like a consulting firm. Rather, an ever-expanding curated bench of senior practitioners — the Flibbrati — assembled into custom configurations for each engagement.
Founders Rahul Jauhari and Hari Ganesh have each spent well over two decades in senior leadership positions in the advertising industry — both come with extensive experience across Indian and global brands.
By late 2021, both realized that the senior-most thinking inside agencies — the judgment built up across decades of category work — had become hard for most clients to actually access. It was buried under hierarchy, packaged into retainers, gated behind pitches, and increasingly decoupled from the work itself. Marketers were already feeling this. The senior-most agency people knew it too.
Flibbr® Consulting was incorporated in early 2022 as an answer to this. The model was deliberate. No retainer-sucking in-house teams. Rather, a curated network of senior independents — the Flibbrati. The bench would be the firm. With custom teams drawn — for each project.
The brief that started Flibbr wasn’t ‘start an agency’. It was: how do you give a client access to senior thinking, in the form they actually need it, without the theatre?
Four years in, the bench includes senior practitioners across Mumbai, Chennai, Bengaluru, Kolkata and Delhi — all industry stalwarts from top agencies in India. The same bench has been trusted by clients like PepsiCo India, Colgate-Palmolive (India), TAFE, Eicher Tractors, HLL Lifecare, Tata Sons, Hewlett Packard India, Zimplistic (Singapore), IQOO India and more. The work has earned top global and national accolades including Effie Awards Global Best of the Best 2024 Global Grand Contender list, WARC Effectiveness Gold 2023 and more.
The firm is not expanding to grow into four offerings — Consulting & Creative Work, the Validation Room, Bootcamps, and Flibbr® Brand AI — but the operating principle has not moved. Senior thinking, real bench, real names. In the form a client actually needs it in.
Senior, seasoned, credible.
Strategy, creative, design, digital, content, operations. Mumbai, Chennai, Bengaluru, Kolkata, Delhi. The bench collaborates like musicians in a concert. And that’s by design.
Four ways to engage our senior thinking bench.
Consulting engagements are scoped to the problem. The shape of the contract follows the shape of the work.
Project Consulting
A scoped engagement against a defined brief. Strategy through to execution where needed. Most of the firm's case-study work has been delivered in this shape.
Build–Operate–Transfer
We build a brand or marketing capability inside the client's organisation, run it for an agreed period, and hand it over. Suited to founders and operators building in-house teams from zero.
Skin-in-the-Game
Reduced fees in exchange for equity or profit share. Reserved for founders and businesses we believe in, where the upside of the work and the upside of the company are genuinely aligned.
Retainer
Ongoing senior thinking partnership. One of four shapes — not the assumed default.
Note: Flibbr does not pitch. Each engagement is scoped honestly at the start. If the fit is right, we take the work. If it isn’t, we say so.
The Validation Room and Brand AI run on different mechanics — bespoke advisory and subscription, respectively.
Bootcamp pricing is public, per cohort.
Three cities. No limits.
Flibbr® Consulting operates from three cities in India. One bench, distributed.
HD-658, WeWork Enam Sambhav,
C-20, G Block Rd, G Block BKC, Bandra Kurla Complex,
Mumbai, Maharashtra 400051
HD-120, WeWork Pavilion,
62/63 The Pavilion, Church Street,
Bangalore, Karnataka 560001
16/1, Vimal, Deivasigamani Rd,
Royapettah, Chennai,
Tamil Nadu 600014