Your sparring partner.
Flibbr® Brand AI is an AI-powered tool for deliberate practice in brand strategy. Work with key frameworks and case studies until strategy becomes second nature to you.
Most brand thinkers don’t lack ideas. They lack rigor. Flibbr Brand AI solves just that for you.
Understanding Brand AI
Brand AI has been designed to throw case study challenges at you. Cases that you solve using the very frameworks we teach in our Brand Intelligence Bootcamps. It rates your answers, shows you where the thinking missed and lets you re-attempt a sharper solution.
Brand AI is not a course. It’s a gym designed to exercise your thinking skills. On your own time. Without any pressure.
Brand AI doesn’t judge you. It sharpens you.
How a session works.
Choose a case or choose to practice writing an element of a framework – it could be problem definition, consumer persona, insight etc. The process is simple, repeatable.
How to write a brief, define a persona, solve a case. The kind of things a brand thinker actually grapples with.
The same frameworks we teach in our bootcamps. The rigor is now up to you.
Answer in your own words, but within the length the framework asks for.
Brand AI evaluates and rates your answer, and points to hits and misses like a senior practitioner would. Retry as many times as you wish. The goal is sharper thinking, not a score.
Who it’s for.
Two audiences, working the same product to different ends.
Bootcamp attendees.
If you attended any of the Flibbr Brand Intelligence bootcamps, this is where you continue the practice. Available free for an year to every attendee.
Planners, strategists, practitioners.
Brand Ai is available standalone. As a subscription model. We plan to add new cases regularly, including ones authored by industry stalwarts.
Either way, the product rewards regular use. Cases worked once a fortnight outperform cases worked in a binge.
Free for a year, with the bootcamp.
The Flibbr Brand Intelligence Bootcamp is a 2.5-day residential programme for entrepreneurs, business owners, marketers and brand custodians. Every attendee walks out with twelve months of Flibbr Brand AI access included — the frameworks taught in the room, exercised across the year that follows.
The subscription.
One tier, one price, one year. To be announced., billed annually. You get unlimited access to the case library, unlimited re-attempts on every case, and new cases added month after month as the library grows.
The price is set so the practice is taken seriously; the term is set so the year does its work.
Try a free case.
One case, simple sign-up, no fee. Get one full feedback. It gives you a fair read on whether the rest of the library is for you. The case opens on the Flibbr Brand AI product itself.
Open a free caseStart a subscription.
Simple sign-up. One time annual fee payment that lets you access the full case library for one full year.
Subscribe at To be announced.