PepsiCo India · 7UP · 2024
Consulting
Senior thinking,
applied directly.
For CXOs and senior brand custodians with a live business or communication challenge. We listen, understand and hand-pick a senior team from our bench best suited for the task.
How we engage
Consulting is one of four modes of accessing our senior bench. We apply Flibbr’s senior strategic and creative thinking, directly to your brief. Our solutions don’t follow a service menu, they are created to match your business challenge.
A note on stance. Flibbr does not pitch. Each engagement is scoped honestly at the start, priced honestly, and our rates do not negotiate downward. If the fit is right, we take the work. If it isn't, we say so.
What we do
Tackling live business problems.
Once deployed, our hand-picked senior team directly engages with you and delivers the required solution.
It could be a category-redefining idea executed across YouTube, tv, Social Media and activation – like Mountain Dew’s “No fear is too small.” Or an experiential idea brought to incredible physical scale – like Mountain Dew’s “Legend.” Or a strategic re-discovery for a B2B company, like Leanworx’s “Wings from Within.” The deliverable is whatever the solution demands.
Engagements run from weeks to quarters. The team has end-to-end capability. Partners brought in — production houses, platforms, specialists — are integral to the team, not vendors.
Services offered
In our backyard.
Our capability spans strategy interventions for businesses at inflection points; product launches built to redefine a category; national campaigns with the depth and craft of senior creative direction; regional campaigns rooted in specific Indian sub-cultures and markets; digital content built campaign-level or always-on; and production at scale – when the work demands physical execution — film, experiential. Everything is scoped against the actual problem.
How we work
Four ways we engage. Same bench, different shape.
Every Consulting engagement is scoped around the problem and the team that fits it. The contract is shaped around the work — not the other way around.
01
Project Consulting
A scoped engagement against a defined brief. Strategy through to execution where needed. Most of the firm's case-study work has been delivered in this shape.
02
Build–Operate–Transfer
We build a brand or marketing capability inside the client's organisation, run it for an agreed period, and hand it over. Suited to founders and operators building in-house teams from zero.
03
Skin-in-the-Game
Reduced fees in exchange for equity or profit share. Reserved for founders and businesses we believe in, where the upside of the work and the upside of the company are genuinely aligned.
04
Retainer
Ongoing senior thinking partnership. One of four shapes — not the assumed default.
A note on the four shapes. A piece of case-study work delivered as Project Consulting and the same piece delivered as Skin-in-the-Game would be the same work. The firm’s case-study presentation does not flag engagement model on individual case studies. The work is the work.
The Validation Room and Flibbr® Brand AI run on different mechanics — bespoke advisory and subscription, respectively. Bootcamp pricing is public, per cohort. Everything else is quoted to scope.
Work
Recent films.
PepsiCo India · Mountain Dew · 2022
No fear is too small
TAFE Motors and Tractors · Eicher · 2022
Jazba Naya Jeet Nayi
Recognition
The work, recognised.
- 2024 Effie Awards — Global Best of the Best, 2024 Global Grand Contender For No fear is too small · Mountain Dew · PepsiCo India. Announced April 2025.
- 2024 MADDYs — Madras Advertising Club Awards (42nd edition) Eight wins across three campaigns: 1 Gold (Regional Tamil TV — Kaara saram eat, 7UP repeat); 3 Silver (Regional Tamil OOH × 2 + Product FMCG Digital — Kaara saram); 4 Bronze (Product FMCG TV, Product FMCG Digital, Integrated Campaigns — No fear is too small; Media Innovation – Brand Activation — Legend).
- 2024 Pepper Awards — 18th edition Four Bronze wins across two campaigns: OOH – Ambient POP Single + Integrated Campaign (No fear is too small); Film – Single + Print – Design Craft Single (Kaara saram eat, 7UP repeat).
- 2024 BAM Awards For No fear is too small · Mountain Dew · PepsiCo India. PepsiCo's internal awards programme — the finest work from all PepsiCo brands across all categories and markets.
- 2023 WARC Awards for Effectiveness — Gold, Instant Impact For No fear is too small · Mountain Dew · PepsiCo India.
- 2023 Effie India Awards — Gold, Beverages Non-Alcohol For No fear is too small · Mountain Dew · PepsiCo India.
- 2023 ABBY One Show Awards Four wins across two campaigns: 1 Silver (OOH Ambient Media, FMCG — Legend); 1 Bronze (Digital Technology Installations — Legend); 2 Merit (AudioVisual TV/Cinema/Digital/OTT — No fear is too small; Brand Activation & Promotion — Legend).
- 2023 Marketer's Excellence Awards Three wins, all for No fear is too small · Mountain Dew · PepsiCo India: 2 Gold (Influencer Marketing – Best Use of Influencer(s) for Packaged Goods; Television – Best TV Ad); 1 Bronze (Digital – Best Online Integrated Campaign). Hosted by Afaqs.
- 2023 Campaign India Digital Crest Awards Three wins across two campaigns: 1 Gold (Integrated — No fear is too small); 1 Silver (Online Video Short Form — No fear is too small); 1 Bronze (Experiential — Legend).
Working with
PepsiCo India, TAFE, Eicher Tractors, Leanworx, Tata Sons, HLL Lifecare, Zimplistic (Singapore), Hewlett Packard India, Colgate-Palmolive (India) Limited, IQOO India.