How an Industry 4.0 company rediscovered its true calling.

This is the story of an Industry 4.0 machine-monitoring manufacturer freeing itself from the trap of becoming yet another vendor in the category. Through an exercise in brand purpose, strategy and identity discovery, Leanworx arrived at an elevated view of its own self — one that is now guiding a transformative change within the organisation.

Market Background & Objectives

Leanworx is an Industry 4.0 machine-monitoring system manufacturer. Led by a sharp team of engineers, Leanworx’s strength lay in a deep understanding of the shop floor, acquired over years of working closely in the sector.

What it lacked was a vision, a direction and a strategy to position itself as a partner that brought serious value to the manufacturer.

The brief from the Leanworx team was clear: develop a strategic direction that could guide the organisation out of the trap of becoming just another vendor in an increasingly cluttered competitive environment.

The Unlock Process

A custom-created crack-team, formed by the coming together of Flibbr® and Azendor Brand Consulting, conducted this exercise.

The first step was an initial industry and business immersion session, led by the Leanworx team.

This was followed by exhaustive hour-long interviews with current clients, past clients, stakeholders and key employees. The entire exercise was completed in about three weeks and armed the team for the next stage.

In a day-long proprietary workshop, attended by key stakeholders of Leanworx, we helped the management answer critical questions, re-look at challenges and arrive at a vision and a strategic path that allowed them to re-position themselves as Efficiency Experts.

A week later, the summary and outcome of the workshop was shared as an actionable document with the management at Leanworx.

Creative Implementation

The strategic enlightenment was accompanied by a creative development process undertaken by the Flibbr® team. The team developed a new identity and messaging that reflected the rediscovered clarity and purpose within the organisation.

The entire exercise was executed and completed within six to seven weeks.

Impact

Leanworx immediately implemented the recommendations made by Azendor and Flibbr® across internal and external touch-points.

The recommendations were met with enthusiasm within the organisation.

The renewed direction and its implementation was put to immediate test at one of the largest industry events — and met with clear appreciation and praise from prospective customers, existing clients and peers.

In line wth the new positioning, Leanworx went on to revamp its customer approach and sales pitch on one end, along with social media and web presence on the other.

2 years down the line, Leanworx Technologies has stuck to its belief and continues to reap the ever increasing benefits of clarity, focus, and commitment to consistency.