Rahul Jauhari
Rahul has spent twenty-nine years arguing that creative thinking is the most undervalued asset in business. The argument has taken him through McCann, Pickle Lintas, and two long stints at Rediffusion India that ended with him as Joint President and Chief Creative Officer; lately, it lives at Flibbr®, the firm he and Hari Ganesh built from scratch in January 2022.
The Flibbr® chapter began with a sabbatical year — his “Chief Sabbatical Officer” period, as his LinkedIn put it at the time — and it has since earned WARC Gold, Effies Global Best of the Best, the PepsiCo BAM Awards in New York and MADDYs Gold for work across clients including PepsiCo India, Tata Sons, HP India, TAFE, Colgate and Zimplistic Singapore. Almost every new client the firm earned was referred by an existing client. He has been jury member and winner at Cannes Lions, WARC, Effies, Spikes Asia, One Show and Goafest’s ABBYs.
At Flibbr® he architects two modules of the Brand Intelligence Bootcamp — Insightful Creativity and Unlocking Desire with AI — and writes regularly for The Dispatch on creative thinking, AI used badly, and the brands that get it right. He is also founder of Live Equal Foundation, a Section 8 non-profit dedicated to removing inequity.
“Brands are built on the back of consistency, not just inspiration,” he says. He has been saying it through the Mountain Dew years and is still saying it.
He is based in Bengaluru.
Ten pieces, one running argument.
The first edition of FBI is here.
Rahul Jauhari, Managing Partner, writes about the upcoming bootcamp focused on founders, entrepreneurs and business owners struggling to find sustainable growth.
AI is not well, yet.
Rahul Jauhari, Managing Partner, writes about the lack of sense in how businesses seem to be using AI.
Bootcamp Alert
Author Rahul Jauhari writes about the upcoming Flibbr® Brand Intelligence Bootcamp for entrepreneurs, founders and CEOs with growth aspirations.
Doing glocal
Rahul Jauhari, Founder and Managing Partner, writes about the encouraging rise in global brands recognizing the importance of original regional work.
A quick last look at 2024
Rahul Jauhari, Founder and Managing Partner, looks back at how Flibbr® Consulting fared in 2024.
Flibbr® at the MADDYs: winning local.
Rahul Jauhari, Managing Partner, on the joy of creating insightful regional brand communication.
BAM. We did it again.
Rahul Jauhari, Managing Partner, writes about Flibbr® Consulting's continued success at global and Indian award shows.
A year has passed. How about a review?
Founder Rahul Jauhari looks back at Flibbr® Consulting's first year of operation.
Why Flibbr® in the first place?
Rahul Jauhari, Managing Partner, on how Flibbr® addresses a visible gap between what marketers expect and what the ad industry offers.
Layers of incredulity
Indian deo brand. Layer’r Shot, found itself in the eye of a storm as a series of its ads ruffled feathers. Rahul Jauhari wrote about it on WARC.
The collective work, visible elsewhere.
Flibbr® case studies credit the firm, not the individual; the engagements Rahul leads on are part of the team’s collective work. For the published record, see the Case Studies archive.
Where else Rahul’s work lives.
Also at Live Equal Foundation .
One face on a bench of fifteen. See the rest of The Flibbrati.