Expert Opinion
One thread of thinking from the Flibbr bench. Ten pieces under this topic.
Pieces tagged with Expert Opinion
The case of the watch
Author Subramanian Krishnan suggests what really matters for brands is the time consciousness of the culture they operate in.
The contentious case of brand religion
Author Subramanian Krishnan examines if brands can be marketed the way religious theologies are promoted.
The case for a Brand-Stack
Author Subramanian Krishnan proposes a model for brands in a world intoxicated with technology.
The case for invoking your inner Shiva
Author Subramanian Krishnan proposes, what he believes, is the only way prosper in the 21st century.
The case for chasing ‘interestingness’
Author Subramanian Krishnan makes a case to save humanity from the march of the algorithm.
What brands and marketers can learn from ‘Samudra Manthana.’
Author Navonil Chatterjee uses the mythological Samudra Manthana to make a case for brand positioning based on conflict-resolution.
The case for a Boddha Brand
Author Subramanian Krishnan proposes a new brand model that combines principles of socialism with the efficiency of capitalism.
Why marketers must UnlockBrands™
Potential too, has a shelf life, writes Navonil Chatterjee. By asking the right questions, he proposes, marketers can unlock a brand's true potential.