The Dispatch · Topics

Brand Positioning

One thread of thinking from the Flibbr bench. Four pieces under this topic.

2026

The first edition of FBI is here.

Rahul Jauhari, Managing Partner, writes about the upcoming bootcamp focused on founders, entrepreneurs and business owners struggling to find sustainable growth.

29 Mar 2026 · 2 min

AI is not well, yet.

Rahul Jauhari, Managing Partner, writes about the lack of sense in how businesses seem to be using AI.

12 Mar 2026 · 2 min
2024

The contentious case of brand religion

Author Subramanian Krishnan examines if brands can be marketed the way religious theologies are promoted.

8 Jul 2024 · 5 min
2023

What brands and marketers can learn from ‘Samudra Manthana.’

Author Navonil Chatterjee uses the mythological Samudra Manthana to make a case for brand positioning based on conflict-resolution.

15 Jul 2023 · 3 min
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