Recent thinking,
catalogued.
The senior bench thinks out loud. Strategic essays, firm news, the occasional reckoning — by Rahul, Subbu, and the wider Flibbrati. Nineteen pieces and counting.
Dispatch archive
The first edition of FBI is here.
Rahul Jauhari, Managing Partner, writes about the upcoming bootcamp focused on founders, entrepreneurs and business owners struggling to find sustainable growth.
AI is not well, yet.
Rahul Jauhari, Managing Partner, writes about the lack of sense in how businesses seem to be using AI.
Bootcamp Alert
Author Rahul Jauhari writes about the upcoming Flibbr® Brand Intelligence Bootcamp for entrepreneurs, founders and CEOs with growth aspirations.
A quick last look at 2024
Rahul Jauhari, Founder and Managing Partner, looks back at how Flibbr® Consulting fared in 2024.
The case of the watch
Author Subramanian Krishnan suggests what really matters for brands is the time consciousness of the culture they operate in.
The contentious case of brand religion
Author Subramanian Krishnan examines if brands can be marketed the way religious theologies are promoted.
Flibbr® at the MADDYs: winning local.
Rahul Jauhari, Managing Partner, on the joy of creating insightful regional brand communication.
The case for a Brand-Stack
Author Subramanian Krishnan proposes a model for brands in a world intoxicated with technology.
BAM. We did it again.
Rahul Jauhari, Managing Partner, writes about Flibbr® Consulting's continued success at global and Indian award shows.
The case for invoking your inner Shiva
Author Subramanian Krishnan proposes, what he believes, is the only way prosper in the 21st century.
The case for chasing ‘interestingness’
Author Subramanian Krishnan makes a case to save humanity from the march of the algorithm.
What brands and marketers can learn from ‘Samudra Manthana.’
Author Navonil Chatterjee uses the mythological Samudra Manthana to make a case for brand positioning based on conflict-resolution.
A picture and a couple of words
Dasarathi GV (Das), Director of Leanworx Technologies, shares a candid account of his organisation’s first tryst with a professional branding exercise.
A year has passed. How about a review?
Founder Rahul Jauhari looks back at Flibbr® Consulting's first year of operation.
The case for a Boddha Brand
Author Subramanian Krishnan proposes a new brand model that combines principles of socialism with the efficiency of capitalism.
Why marketers must UnlockBrands™
Potential too, has a shelf life, writes Navonil Chatterjee. By asking the right questions, he proposes, marketers can unlock a brand's true potential.
Why Flibbr® in the first place?
Rahul Jauhari, Managing Partner, on how Flibbr® addresses a visible gap between what marketers expect and what the ad industry offers.
Layers of incredulity
Indian deo brand. Layer’r Shot, found itself in the eye of a storm as a series of its ads ruffled feathers. Rahul Jauhari wrote about it on WARC.
By Rahul Jauhari, Subramanian Krishnan, Dasarathi GV, and Navonil Chatterjee.